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Expertise
There are numerous platforms on which to develop sites, and many languages with which to create dynamic site features. This section outlines the key languages and technologies that Walshaw Designs is proficient at. It also outlines various other tasks that Walshaw Designs can perform.
Technologies
A list of technologies commonly used by Walshaw Designs is provided below. Click on a technology to learn more.
Tasks
A list of various webmaster related tasks and duties are listed below. Click on a task to learn more.
Unix/Linux Operating System - most platforms used by web servers are either Windows operating systems or non-windows systems such as Unix or Linux. The choice of system dictates what languages and technologies a site can employ. Walshaw Designs specializes in Linux/Unix platforms, using software such as Cpanel and HSphere. An article comparing the two options can be found here.
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HTML - HTML is the markup language that most sites are written in. It is used to display information to visitors.
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PHP - PHP is one of the world's most popular scripting languages. It enables the creation of dynamic features on web sites such as online forms, search functions and shopping carts. The strength of PHP lies in the fact that it is a server site scripting language. A PHP page is processed by the server and sent to the visitor's browser as HTML, meaning every browser and every operating system can read it.
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MySQL - MySQL is the world's most popular open source database. MySQL enables the creation of online directories, the storage of visitor submitted information, as well as shopping cart systems. When using PHP and MySQL in tandem, just about every dynamic site feature is possible.
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CSS - Cascading Style Sheets control the overall look and formatting of a web site. They support more advanced formatting options than HTML. They also support a centralized control of a page design through external files.
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JavaScript - JavaScript is a programming language that can be used to provide dynamic and interactive site features, and is often used in forms. It enables the inclusion of dynamic site features without having to reload a web page. A common example is form validation prior to submission.
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Flash - Flash enables webmasters to create dynamic web presentations, banners, and menus. It also popular for displaying music and video media within a web page. The downside of Flash is that it requires that visitors have the appropriate software pre-downloaded in order to view it. For this reason, it is only recommended for projects where presentation is of the up most importance.
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Zen Cart Shopping Carts - Zen Cart shopping cart software is a free open source tool to create fully featured online stores. It comes complete with a highly functional administrative center to manage the store. [ Back to top ] |
Domain Name Administration - The purchase and registration of new domain names, as well as renewing names. It also involves parking domains and pointing each domain name to the correct DNS servers.
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Email Account Administration - The creation and maintenance of email addresses for a domain name. This involves setting up email accounts for POP3 and IMAP access, and creating forwarding accounts, where relevant.
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Web Hosting Administration - All aspects of hosting administration, including setting up the control panel features, creating databases and setting up database privileges, as well as setting FTP permissions.
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Web Promotion - Search engine submission and optimization, including Google Page Rank optimization. Walshaw Designs can also manage advertising budgets, and make use of Google Adwords, Yahoo! Overture, etc.
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